JANUARY 9, 2025 – JCB, the world’s largest privately-owned manufacturer of construction and agricultural equipment and the Official Heavy Equipment Partner of Monster Jam®, unveiled a bold, army-green special-edition Teleskid at the Monster Jam event at Angel Stadium in Anaheim, Calif. This exclusive debut marks the launch of an ambitious campaign to raise $1 million for U.S. military veterans through a partnership with VetsAid, a national 501(c)3 non-profit veterans organization founded by rock legend Joe Walsh of the Eagles. The partnership will raise awareness and funds for U.S. veterans through the power of rock and the transformative process of rebuilding.
For each Teleskid sold in the United States, JCB will donate a percentage of the proceeds to VetsAid, which directly supports veterans service groups across the United States that provide myriad types of care for veterans and their families. Adding to the excitement, the Teleskid loader made its debut on the field to the U.S. premiere of “Dig It” – an original song by Joe Walsh which debuted in London in July during Monster Jam®. This powerful anthem, also featuring Ringo Starr on drums, is the soundtrack for JCB’s DIGatron®, and serve as an uplifting call-to-action to support the vital mission of VetsAid.
“VetsAid isn’t just about raising money and awareness for America’s veterans and their families,” Joe Walsh commented. “It’s also about finding common ground amongst music lovers of all backgrounds and coming together to build and rebuild communities around a shared love of country. It’s a privilege for us at VetsAid to expand upon this vision with Alice, and Ann, and our friends at JCB, and keep the party going with this kick-ass new song, special edition Teleskid, and exciting partnership!”
As a family-owned company, JCB is committed to supporting American families, particularly those with ties to the military. Monster Jam® is the perfect partner, with 25% of its audience coming from families with veteran connections. This collaboration reinforces shared values of resilience, innovation, and giving back, while allowing JCB to connect with key audiences, including farmers, builders, and small business owners.
“JCB is a family company with an expanding manufacturing base in North America, and we have always been committed to supporting the veteran community,” said Alice Bamford of JCB North America. “At our North American headquarters in Savannah, 10% of our workforce are veterans, and we will continue this commitment with our new $500 million factory in San Antonio. I’m thrilled that JCB can further support veterans through this special edition Teleskid loader and our partnership with VetsAid.”
To learn more about JCB’s partnership with VetsAid, please visit https://www.jcb.com/enus/about/vetsaid.
Monster Jam® Anaheim took place on January 4 – January 5, 2025 at Angel Stadium, located at 2000 Gene Autry Way, Anaheim, CA 92806.
About JCB North America
Founded in 1945, JCB is an 80-year-young, family company and is now one of the world’s largest privately-owned manufacturers of construction, agricultural and defense equipment, with 22 factories worldwide. JCB North America employs more than 1,000 people and operates out of its headquarters in Savannah, Georgia. JCB recently began work on a new $500 million factory in San Antonio, Texas, the most significant investment in its history. JCB’s North American division also has regional offices in Dallas, Texas; Santa Monica, California; and Miami, Florida. JCB manufactures more than 300 products for customers in 150 countries. JCB products include Loadall telescopic handlers, backhoe loaders, tracked and wheeled excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, aerial work platforms, rough terrain forklifts, and Fastrac tractors. For more information, visit www.jcb.com.
About VetsAid
Founded in 2017 by musician Joe Walsh and family, VetsAid is a national 501(c)3 non-profit organization and benefit music festival, held in a different American city each year and benefitting the surrounding veteran population to raise funds and awareness for the ever-urgent and significant needs of returning servicemen and women to their families and civilian life. To date, VetsAid has disbursed more than $3.3 million directly to veterans service groups of all sizes on the ground across the United States, with proven records that provide myriad types of care for veterans and their families. For more information, visit www.vetsaid.org
About Monster Jam®
Unexpected, unscripted, and unforgettable, Monster Jam® features world-class athletes competing for championships on perfectly engineered dirt tracks that push these ever-evolving, state-of-the-art trucks to the limit. Beyond the 350 global live events each year, the Monster Jam® brand extends off the track into the home through products, content, and merchandise that keeps the fun alive year-round. For more information, visit www.MonsterJam.com.