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Better Buying Power 3.0 Strives to Enhance U.S. Tech Edge

WASHINGTON, April 10, 2015 – The United States must maintain technological superiority over potential adversaries and competitors, and the latest iteration of the Defense Department’s Better Buying Power initiative is designed to maintain that edge, Deputy Defense Secretary Robert Work said here today.

Called Better Buying Power 3.0, the program builds on previous versions, Work told Pentagon reporters.

“Better Buying Power 3.0 really is animated by an urgent concern of ours, and that is what we see to be a steady erosion of our technological superiority that we have relied upon for so long in all of our defense strategies,” he said. “We all think this is one of the biggest issues facing our department and our nation.”

Other countries have been investing heavily in advanced capabilities, DoD’s acquisition chief said, while the U.S. military’s modernization account has been the department’s emergency fund. Frank Kendall, undersecretary of defense for acquisition, technology and logistics, added that modernization dollars have been raided to pay for readiness in the face of sequestration and flat budgets.

Changing that is key to military dominance, Kendall told reporters. Research and development is what powers new technologies, new capabilities and new capacities, he noted. If research and development is not funded, he added, there are no new systems, and the department cannot make up time lost to funding cuts.

Better Buying Power ties to the Long-Range Research and Development Planning Program, Work said. “We want to identify the weapons, in the systems in the force today, that we can use in more innovative ways, and we’re looking for these promising technologies that we can pull forward,” the deputy secretary said.

The program also calls for closer ties to the private sector, and Work and Kendall said they see the private sector as the seedbed for many of the new technologies that the military will use in the future. These include: robotics, autonomous guidance systems, visualization, big data, biotechnology, micro-miniaturization and advanced computing, among others.

The 3.0 version is a shift in emphasis, not a change in direction, Kendall said. DoD will continue the process of continual improvement in the acquisition field. Kendall said progress in that is not a result of one or two big changes, but the gradual improvement in many different areas.

The 3.0 version will continue the affordability caps for programs. The department will continue to emphasize “should-cost” structures for programs. Competition will continue and the program will encourage effective incentives.

Finally, professionalism is paramount, Kendall said. He noted that DoD needs engineers and scientists, but it also needs acquisition specialists, testers and many others.

Better Buying Power 3.0 calls on the department to be more responsive to the threats facing America, Kendall said. “We cannot assume that when we put a system out, it’s going to be fine for the next three or four decades,” he said.

The department must anticipate the next capability, he said, and quickly change programs and systems to counter those threats.

The program also emphasizes cybersecurity. Kendall called on all involved to consider cybersecurity in all aspects of programs.

“It includes the industrial base that supports us and their databases and their information,” he said. “It includes what we hold in government. It includes the logistics support information, the sustainment information, the design information, the tactical information. Everything associated with the product is a potential point of attack. And we are under attack in the cyber world, and we’ve got to do a better job protecting our things.”

The undersecretary said there may be a Better Buying Power 4.0 sometime in the future, but he is most concerned now with implementing the directions of 3.0.

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Jackson Welcomes 105-Newly Minted Experts

APRIL 9, 2026 – Three weeks ago, 257 Soldiers set out in pursuit of perfection. Over two weeks of training and one week of testing the individuals worked to earn the coveted Expert Infantryman, Expert Field Medical, and Expert Soldier badges. To earn one of these three badges, candidates went through a grueling series of […]

Air National Guard Unveils New Bonus Program

MARCH 11, 2023 – On March 1st, the Air National Guard (ANG) launched a new bonus program to attract and retain personnel in critical specialties. The initiative offers significant financial rewards, with bonuses of up to $90,000 for eligible members, depending on their Air Force Specialty Codes (AFSCs). This strategic move aims to strengthen the […]

Military Students’ Tips to Balance Service and Studies

OCTOBER 10, 2025 – Studying in college while serving in the military can be highly rewarding but also extremely demanding in some respects. Military members, veterans, and their families typically balance demanding duty schedules, deployments, family responsibilities, and school schedules. It requires careful planning, flexibility, and being willing to seek and take advantage of available […]

Transition Assistance Program Cultivates Success

FEBRUARY 4, 2026 — When Drevon Turner met with the Transition Assistance Program team he knew two things – he wanted to stay in the area, and he wanted to pursue a career in law enforcement. “Ever since I was a kid, I knew I was going to join the military, and I knew I […]

Estate Planning for Vets and Service Members

FEBRUARY 2, 2026 – Why a Will is not enough along with VA Burial Benefit Facts You Need To Know, 10 Important Facts About Your VA Burial Benefits. Join us for our next webinar: Estate Planning Made Easy – Did You Know Everyone has an Estate Plan? Unfortunately most people find this out too late! […]

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