DECEMBER 1, 2025 – This holiday season, Jack Daniel’s Tennessee Whiskey is spreading cheer while supporting the nation’s military community through its annual “Barrel Tree” sale, which helps junior-enlisted service members and their families travel home for the holidays. Barrels from each of 12 Jack Daniel’s “Barrel Trees” currently on display across the country are now available for $200 each at operationridehome.com. Proceeds benefit the “Operation Ride Home” program in partnership with the Armed Services YMCA (ASYMCA), which has helped over 14,000 individuals travel home and raised more than $4 million since 2011. The program has provided travel support to military families across all 50 states, serving members of the Army, Marine Corps, Navy, Air Force, Space Force and Coast Guard.
“The holidays are a time for connection and gratitude, and we’re proud to support the brave men and women who serve our country,” said Chris Fletcher, Jack Daniel’s Master Distiller. “Each barrel carries a piece of Jack Daniel’s tradition while helping bring our heroes home for the holidays. We invite everyone to join us in turning these barrels into lasting memories for service members and their loved ones.”
Jack Daniel’s first built its iconic 26-foot-tall “Barrel Tree” in 2011 in Lynchburg, TN, using 140 American white oak whiskey barrels to create a symbol of holiday cheer. This year, that tree and 21 others are lighting up cities across the country, including: Buffalo, NY; Charlotte, NC; Inglewood, CA; Lynchburg, TN; Memphis, TN; Nashville, TN; New Brunswick, NJ; Oklahoma City, OK; San Antonio, TX; San Francisco, CA; Tampa, FL and Washington, D.C. Each barrel, once used to mature Jack Daniel’s Tennessee Whiskey, now plays a new role in celebrating the season and supporting service members.
To purchase a barrel and support military families this holiday season, visit operationridehome.com.
About Jack Daniel’s:
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Blackberry, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select and Jack Daniel’s & Coca-Cola. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world, as recognized by Interbrand.
Please Drink Responsibly.
Jack Daniel’s Tennessee Whiskey, 40% alc. by vol. Distilled and bottled by Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2025 Jack Daniel’s. All rights reserved.
About the Armed Services YMCA:
The Armed Services YMCA (ASYMCA) is the oldest military support organization in the United States, founded in 1861. The ASYMCA’s mission enhances the lives of active-duty junior-enlisted military members and their families in spirit, mind and body through programs relevant to the unique challenges of military life. In 2023, the ASYMCA engaged more than 291,000 military families and delivered more than 1.2 million points of service through its 12 Branches and 24 Affiliate Partners, serving more than 96 military installations across the U.S. To learn more about how the ASYMCA is “Strengthening Our Military Family,” visit www.asymca.org.