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Army to Participate in South by Southwest 2024

MARCH 6, 2024 — The U.S. Army will host multiple sessions on innovation, technology and national security during the 2024 South by Southwest (SXSW) Conference, which takes place in Austin the first two weeks of March.

SXSW’s focus on discovery, learning, professional development and networking with creatives from around the world aligns with the Army’s commitment to furthering transformation by sharing new ideas and cultivating collaborative partnerships.

Army leaders, including Secretary of the Army Christine Wormuth, will join experts speaking at SXSW on official panels. Topics will range from quantum sensors to biotechnology while emphasizing the importance of engaging with entrepreneurs, business leaders and other community members to shape the future of defense and technology.

The Army will also host interactive technology demonstrations that illustrate how the service is leveraging exoskeletons, wearable sensors and power generators, advanced manufacturing, next-generation fuel cell technologies, semi-autonomous aircraft, robotic counter-explosive devices, mixed reality technology and other state-of-the-art tools to improve support to Soldiers and protection of the nation.

Some of the Army’s featured events at SXSW include:

The Future of Power: A Creative Discussion on Possibilities
March 8; 2:30 p.m. to 3:30 p.m.
Thompson Austin Hotel, Red River Ballroom

Transforming for the Future: Innovation, Tech and the Army, featuring Secretary of the Army Christine Wormuth and Army Futures Command Commanding General James Rainey
March 9; 11:30 a.m. to 12:30 p.m.
Hilton Austin Hotel, Salon C

BattleBots Metal Mayhem, presented by the U.S. Army
March 10; 9 a.m. to 4 p.m.
Austin Convention Center, Exhibit Hall 5

The Greatest Innovator in the History of the World
March 10; 11:30 a.m. to 12:30 p.m.
Hilton Austin Hotel, Salon K

A full list of Army panels and events at the conference are available on the SXSW website. Session attendance is in-person, and participants must purchase conference tickets to access official SXSW events.

The Army will also host innovation and exposition booths at the Austin Convention Center and Hilton Hotel, as well as entertainment events — including Army bands and the Army eSports Team — at 800 Congress Ave.

The Army is proud to serve as a SXSW super sponsor this year and looks forward to playing an integral role in igniting discovery, making new connections with registrants and contributing directly to the SXSW community across all sectors.

By Army Futures Command

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Filed Under: Army, News

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Man o’ War C-130 Returns for Retirement

DECEMBER 23, 2025 – A military plane named in honor of a famous thoroughbred racehorse has returned to its old Kentucky home for retirement, concluding more than three decades of historic service. Man o’ War, a C-130H Hercules, arrived at the Kentucky Air National Guard Base here Sept. 22, ending its final flight after traveling […]

Air National Guard Unveils New Bonus Program

MARCH 11, 2023 – On March 1st, the Air National Guard (ANG) launched a new bonus program to attract and retain personnel in critical specialties. The initiative offers significant financial rewards, with bonuses of up to $90,000 for eligible members, depending on their Air Force Specialty Codes (AFSCs). This strategic move aims to strengthen the […]

Military Students’ Tips to Balance Service and Studies

OCTOBER 10, 2025 – Studying in college while serving in the military can be highly rewarding but also extremely demanding in some respects. Military members, veterans, and their families typically balance demanding duty schedules, deployments, family responsibilities, and school schedules. It requires careful planning, flexibility, and being willing to seek and take advantage of available […]

Translating Military Experience to Civilian Employment

DECEMBER 23, 2025 – Transitioning out of uniform and adapting to civilian life can be hard. Some of the reintegration challenges include changes to career and lifestyle, loss of military identity, and need to develop new networks. Whether you are finishing one enlistment or retiring after 20 or more years, it is common to feel […]

How Military Families Can Avoid Financial Panic During a Shutdown

OCTOBER 23, 2025 – Government shutdowns create unique challenges for military families who live on tight budgets, frequently relocate, and manage the constant demands of military service. While the uncertainty can feel overwhelming, following these five strategies can help you navigate the crisis with confidence. Keep Perspective.  This financial disruption will end, just as the […]

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