DECEMBER 4, 2023 – The season just got a little brighter for the nation’s military community with the launch of Jack Daniel’s annual “Barrel Tree” sale, which will help junior-enlisted service members and their families travel home for the holidays.
Barrels of each of the 12 Jack Daniel’s “Barrel Trees” currently on display across the country will be sold for $150 each beginning today at operationridehome.com.
All proceeds will benefit the brand’s “Operation Ride Home” program in partnership with the Armed Services YMCA (ASYMCA), which has helped nearly 13,000 people travel home – including this year’s travelers – and raised nearly $3 million since 2011.
Men and women from the Army, Marine Corps, Navy, Air Force, Space Force and Coast Guard have been assisted with travel to all 50 states.
“I can’t think of a better way to give our handcrafted whiskey barrels new life than to use them to support our nation’s military community this holiday season,” said Chris Fletcher, Jack Daniel’s Master Distiller. “For every service member and family Operation Ride Home has helped over the years, there are many more who are still waiting to go home and be with their loved ones. We hope our friends will purchase a barrel for an important cause and support those who sacrifice so much.”
The Jack Daniel Distillery in Lynchburg, TN, built its first 26-foot tall tree from 140 American white oak whiskey barrels in 2011 to bring holiday cheer to local residents.
This year, that tree and 11 replicas are on display in Nashville, TN; Lynchburg, TN; Tampa, FL; Savannah, GA; San Antonio, TX; Detroit, MI; New Brunswick, NJ; New York, NY; Washington D.C.; Milwaukee, WI; Seattle, WA; and San Jose, CA.
The charred oak barrels used to build each tree were earlier entrusted to mature Jack Daniel’s Tennessee Whiskey only once.
To purchase a barrel and support military families, please visit operationridehome.com.
About Jack Daniel’s:
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.
About the Armed Services YMCA:
The Armed Services YMCA (ASYMCA) is the oldest military support organization in the United States, founded in 1861. The ASYMCA’s mission enhances the lives of active-duty junior enlisted military members and their families in spirit, mind and body through programs relevant to the unique challenges of military life. In 2022, the ASYMCA engaged nearly 200,000 individuals and delivered more than 550,000 points of service through its 12 Branches and 24 Affiliate Partners, serving 89 military installations across the U.S. To learn more about how the ASYMCA is “Strengthening Our Military Family(R)” visit www.asymca.org.